New usability ICmyhotel network Users
User Surveys Told Us What People are Looking for on Travel Sites
We started with a user survey. In this we were told many travel and hotel booking sites don’t have enough information about the hotels on. So, how do we provide things like "room contents" and "room descriptions" that can often be very similar. eg. a list of items in one room or a given hotel might be the same or very similar to the contents of another room. Also, a hair drier is a hair drier. No matter if it is in different rooms in one hotel, or different rooms in different hotels.
Avoiding Repeat Information for Search Engines and Giving Users What They Want
If you look to the top right you should see the ADDTHIS button. With this one can share the page to your friends and colleagues easily. This improvement in usability is to aid our users. With more and more social media sites, when people are thinking about travelling, they may all want to stay in the same hotel. This button will allow people to have a look at accommodation and make the right choice, together, as a group.